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Will Magento’s Progressive Web Apps drive more mobile revenue for merchants?

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Magento Live always has a few big announcements and this year’s London edition did not disappoint. With the promise of more traffic and higher conversions, Magento, in collaboration with Google, will offer native Progressive Web Apps (PWA’s) to the Magento ecommerce community in 2018. Even though that’s at LEAST five months away, you might already be pondering ‘What does that mean for my ecommerce site?’. Has responsive web design gone out of fashion like man buns and paleo diets? And how do I explain Progressive Web Apps to the boss? What are Progressive Web Apps? Progressive Web Apps are technically standard web pages that can ‘live’ on a user’s home screen and behave like a native app, without the need for downloading and installing an app. PWAs promise a faster,…

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