marketing Archives - AWS Managed Services by Anchor

Say Hello to the New Atlassian

By | Case Study, In The Media | No Comments

Who is Atlassian? Atlassian is an Australian IT company that develops enterprise software, with its best-known products being its issue-tracking app, Jira, and team collaboration and wiki product, Confluence. In December 2015, Atlassian went public and made their initial public offering (IPO) under the symbol TEAM, valuing them at $4.37 billion. In summary, they big. What happened? A facelift It’s a nice sunny day in Sydney in mid-September of 2017, and Atlassian, after 15 years of consistency, has rebranded, changing their look and feel for a brighter and funner one, compared to the dreary previous look.It’s a hell of a lot simpler and, as they show in the above video, it’s going to be used with a lot more creativity and flair in mind—it’s flexible in a sense that they…

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New promo campaign, focusing on the people

By | Company News | One Comment

We’re the people behind the hardware, and now we’re telling the world! Anchor has launched a series of online ads aimed at highlighting our unique blend of expert yet friendly customer service. [kml_flashembed publishmethod=”static” fversion=”8.0.0″ movie=”http://www.anchor.com.au/blog/wp-content/uploads/2012/03/300×250-Anchor-SupportTicket.swf” width=”300″ height=”250″ targetclass=”flashmovie”] [/kml_flashembed]   The campaign features real Anchor staff and uses geek humour to highlight our expertise and the deep knowledge of the Anchor team. It’s not something we’ve done before, so we’re excited to see what sort of response they get. They’re aimed at CTOs, CEOs and even digital marketers at potential customer firms, and aim to bring home the message of our dedication and expertise while having some fun. [kml_flashembed publishmethod=”static” fversion=”8.0.0″ movie=”http://www.anchor.com.au/blog/wp-content/uploads/2012/03/300×250-Anchor-FoundFixed.swf” width=”300″ height=”250″ targetclass=”flashmovie”] [/kml_flashembed]

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Click Here, You Idiot

By | Technical | One Comment

At Anchor we’re mostly systems administrators, not web developers, so the content of the sites we host isn’t usually any of our concern. Occasionally, though, a particular site design happens to catch someone’s eye and provides a chuckle for everyone in the office. As a sort of counterpoint to our previous post about good design, there’s a certain popular… style… of website design that will probably be quite familiar to some of our readers. It’s really best described by providing a (very entertaining) example: http://www.clickhereyouidiot.com/

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The 800lb Gorilla Knows Where Your Website Lives

By | Company News, Technical | 2 Comments

If you run a website for commercial purposes, you know that the only way it’s going to provide you with benefit is if people actually visit it. Regardless of what sort of site it is (brochure, company promotion, online store, etc), if nobody’s actually loading the pages, your site may as well not exist. One way or another, you need to drive people to your site. There are many different ways to get people to visit your site, and different strategies work for different sites. TV advertising, for example, has become popular in the last couple of years, to entice people to just visit the site. Other traditional forms of advertising, as well as online banner or text ads, are also popular. Putting your website name on your stationary and…

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