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e-commerce Archives - AWS Managed Services by Anchor

E-commerce site search – understanding customer behaviour

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As someone who dabbles in online shopping more often than I should, I can say first hand that a pleasant user experience can easily turn a one time buyer into a regular, cart-filling devotee. An important part of this experience is being able to find what you’re looking for quickly and easily. With major online retail events like Click Frenzy around the corner, you don’t want to have shoppers logging on to your site to make a purchase, only to be frustrated when they can’t find what they want. From experience, I can assure you the next tab opened will be one of your competitors. Most of us associate online search with Google, which sets the bar pretty high for online retailers. Thanks Google! Regardless of your ecommerce platform—whether it’s Magento, WooCommerce or any of…

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iPad mini winner!

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Congratulations to Evan Tanuhardja from Hybris. Evan has won an iPad mini just by visiting our booth at the e-Commerce Show which was held in Melbourne last week. Anchor will also be attending Online Retailer in August. Be sure to drop by our booth for your chance to win other cool prizes!

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Anchor partners with Magento for premium ecommerce hosting

By | Company News, Technical | No Comments

Anchor is proud to announce a new partnership with Magento as a hosting provider. This relationship recognises Anchor’s expertise and experience when it comes to providing comprehensive hosting solutions for Magento stores. Anchor is the first Australian hosting company to attain this partnership status, and only the eighth worldwide. Anchor’s ability to deliver high-performance and scalable Magento deployments was highlighted by their work with Games Paradise. Following the migration to Anchor’s servers, their site loaded some five times faster, and availability was rock solid, greatly improving their customers’ experience. As a company that’s been around for over ten years, Anchor has been doing managed hosting for a long time now. In that time they’ve built up strong relationships with local developers and Magento solution partners. By taking advantage of these…

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Who is minding your online store?

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Recently Matt Palmer, our Operations Manager, gave a talk in Sydney at the recent Online Retailer conference. A brief overview of this talk: In this talk, I will share our experience running and scaling some large-scale Magento websites, and give you a set of questions that you can use to ensure that your site is able to handle whatever the Internet throws at it, whether it be a huge surge in popularity or a data-centre-destroying disaster. A copy of the slides including all the questions raised in the talk is available for download Anchor will be presenting this topic again tonight at the Magento Meetup Sydney, at the King Street Brewhouse, 22 The Promenade, Darling Harbour. In addition to the content in this talk, we will also be covering aspects…

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Online Retailer 2012 – Congratulations to our iPad winner

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We’re back from last week’s Online Retailer expo and happy to report that it was a resounding success. There were heaps of great presentations, talks, and we managed to stickybeak on a couple of cool seminar sessions as well. We also have a winner for our giveaway: Nigel Ewart from WeAreDigital – there’s a brand new iPad™ headed your way, congratulations! We’d like to thank everyone that visited the booth to say “Hi”, old and new customers alike, it was lovely to catch up with you and wish you success in your online endeavours and look forward to coming back next year.

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Off to Online Retailer 2012

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A heads up to those attending the Online Retailer Expo this week, Anchor will be in attendance for the following two days (Tuesday 17th and Wednesday 18th). We’re sending our sharpest minds along to answer your questions, so come on down to our booth for a chat if you’re in the area. In addition, our very own Matt Palmer will be giving a talk entitled Who’s Minding the (Online) Store? If you’re starting out with your online e-commerce presence, this is a must-see for knowing what to expect as you grow and how to deal with the success. Matt is on-stage tomorrow at 1:15pm in the E-Commerce Technology Theatre, don’t miss out! If you’re hankering to come along but haven’t made plans yet, it’s not too late, but you miss…

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E-commerce get-together and drinkup tomorrow evening

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If you’re in the CBD and feeling parched tomorrow evening (Tuesday June 26th), why not come along to the King St. Brewhouse? From 18:00 we’ll be rubbing shoulders with members of the local Joomla, Drupal, WordPress and Magento communities. They’re all great open source platforms in the e-commerce sphere, so come on down if that’s your thing. It’s a great chance to meet other like-minded people, ask questions and get feedback on ideas. Anchor is running a bar tab for the evening to ensure a steady supply of refreshment and a few of us will be around, so feel free to drop in and have a chat. eCommerce Mid-Year Mixer Meetup We look forward to seeing you there!

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The Internet Show in Melbourne – The importance of scalability in e-commerce

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The Internet Show is upon us again, this time in bustling Melbourne, next Monday and Tuesday (April 30th – May 1st). We’re busy gearing up for it and are pleased to announce that our CEO, Keiran Holloway, will be giving a presentation there: Red Hot Sale! The importance of scalability in e-commerce. If you’re a fast-growing online business (or plan on being one), this is for you. Many web retailers discover they can’t keep up with the rush of a big promotion or publicity event, right at the worst possible moment, resulting in disappointment and lost sales opportunities. Proper planning and management is the key to succeeding here, which is what we’ll be addressing. You should drop by the booth and say Hi if you get the chance, and you…

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The 800lb Gorilla Knows Where Your Website Lives

By | Company News, Technical | 2 Comments

If you run a website for commercial purposes, you know that the only way it’s going to provide you with benefit is if people actually visit it. Regardless of what sort of site it is (brochure, company promotion, online store, etc), if nobody’s actually loading the pages, your site may as well not exist. One way or another, you need to drive people to your site. There are many different ways to get people to visit your site, and different strategies work for different sites. TV advertising, for example, has become popular in the last couple of years, to entice people to just visit the site. Other traditional forms of advertising, as well as online banner or text ads, are also popular. Putting your website name on your stationary and…

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