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AWS on the pedestal

5 Reasons Why AWS Leads the Cloud Market

By | Cloud Computing, General | No Comments

There is no doubt that in the cloud computing market, there is a lot of competition, but there is also a clear market leader. Amazon Web Services (AWS) leads the charge among other web services from similar tech giants such as Microsoft, IBM, and Google, but how did they get there and what’s taking so long for someone of the likes of Google to knock them off their pedestal? Recent research from Synergy Research shows that Amazon has a seemingly unbeatable lead. John Dinsdale, chief analyst at Synergy Research, told TechCrunch that, on paper, AWS is too far ahead of any competitor trying to gain a short-term advantage. The reason behind their spectacular lead is simple: AWS was first. If you start the race before everyone else and keep at the…

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OpenStack – the open cloud

By | Cloud Computing | No Comments

No one likes vendor lock-in. It’s an artificial limitation on technology, designed to benefit the vendor, not the customer. The restrictions may seem insignificant on day one, when the technology may appear to be the best option currently available. But the world keeps spinning and technology keeps evolving, until you’re stuck with a platform that cannot appropriately adapt to suit your new situation without considerable expense. The big, proprietary public cloud vendors of today didn’t invent vendor lock-in, but they certainly know how to work it to their advantage. Cloud Computing isn’t owned by anyone. Companies locked into a proprietary cloud service lose the flexibility  needed to make good business decisions; making vendor lock-in a real threat to your competitive advantage. What might put you ahead one day can hold you back the…

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Why OpenStack matters

By | Cloud Computing | 2 Comments

I’m excited about OpenStack. “But you’re a cloud computing nerd anyway,” you say. “Why should we care?” I’ve worked in a few cloud businesses over the years in both London and Sydney, watching cloud computing evolve from niche technology to mainstream buzzword. So, yes I can get disproportionally excited about things that may seem boringly technical and nerdy to others. You’re probably not that interested in the capabilities of an Intel 12 core Xeon E5-2697v2 CPU, for example. But I think OpenStack is different, and something all businesses should be aware of, because it’s going to change the way you manage your business data and hosting. This open source cloud platform is on the cusp of disrupting the cosy, established world of the proprietary cloud providers, just as they themselves…

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