All Posts By

Jonathan Crossfield

Magento a Perfect Fit for Princess Polly

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Hand-tailored by Anchor and Acidgreen Thwarted by the limitations of its existing CMS, Princess Polly chose Magento as the flexible foundation for the fashion retailer’s future ecommerce plans. However, for the project to succeed, Princess Polly also needed a digital agency to perform the necessary alterations to create a personalised designer platform. Plus, they needed a hosting partner to tailor the bespoke hosting ensemble to Magento’s particular shape, for a perfect fit with plenty of room in all the right places. “Working with Anchor is like having an extra developer in house. We consider them to be part of our development team” James Lowe: Senior Technical Consultant, Acidgreen GROWING PAINS Princess Polly started as a fashion boutique in Surfers Paradise back in 2005, launching an online store in 2010. “Within…

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Anchor and the SearchSpring Caper

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The dame introduced herself as Chantele Gibson, Director of Sales for a company called SearchSpring. How she got in my office I didn’t know. But she wasn’t pointing a .45 at me, which made a change. Chantele—even the name told me she was in the wrong end of town—spilled the facts on SearchSpring. Turns out two brainiacs called Gareth Dismore and Scott Zielinski founded the business in 2007. Today they supply intelligent on-site search services for over 600 online retailers around the world. Better on-site search results means guys like me can find what we want faster. And that means more customers. Smart. The kind of smart that doesn’t normally seek me out. I knew search engines were putting private detectives like me out of business. I poured a bourbon from…

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