Davy Jones

If your resolution for 2017 is to grow your online presence, provide a better customer experience or maximising your ecommerce revenue without increasing your workload, then switching your hosting to the cloud is exactly what you’re looking for! Moving your website or web application into a cloud hosting environment means you can take advantage of the latest, high speed, highly available infrastructure to power your application. You can easily ‘scale up’ to meet your growing demands and only pay for what you use, making it more cost effective than the lofty fixed monthly costs of traditional dedicated or virtual servers. One of the biggest mistakes however, is attempting to manage the cloud operations by yourself – highlighted in our Mistakes to Avoid in AWS  EBook. While some car drivers might be…

In under 2 weeks, Anchor will be on our way to the Gold Coast for the Internet Conference’s 10th year.  We’ve taken out Bronze Sponsorship and will be exhibiting in the Magento Pavilion within the exhibition hall. The Magento Pavilion has been created to recognise the importance of the Magento platform in creating flexible, scalable e-Commerce solutions, making it the most popular open source e-Commerce CMS in the world. Anchor was the first Magento hosting partner in Australia and will be the exclusive hosting partner exhibiting in this space, showcasing our services including our internationally successful Magento-as-a-Service, Fleet, that sits on AWS. As well as providing more traditional hosting and managed services, Anchor also now provides a suite of services designed to help your organisation accelerate it’s transition towards taking a…

The Anchor Sales and Marketing Team have returned unscathed and intact from the 2016 Magento Imagine conference in Las Vegas….albeit with lighter wallets as a result of living in casinos for a week. On the back of our Platinum sponsorship in 2015, Anchor attended this years Imagine conference excited to learn more about the Magento community, upcoming changes and basically for a great excuse to catch up with our international (and local Australian) partners. Held at the Wynn Hotel, Imagine doesn’t disappoint. Bringing together 2500+ commerce experts, merchants, agencies and technology partners across 45+ different countries, great food, people, service and events all make for a week of learning and networking – with some awesome after parties. When you’re meeting up with customers and partners poolside, beer in hand with…

We have a new Anchorite! A big welcome to Sarah Wilson. Sarah is joining the Anchor team as an Account Manager, based in Anchor’s Sydney office. Since finishing school, Sarah’s worked in the hospitality industry, customer service and more recently as a Marketing assistant. On top of all this, Sarah’s completing a Bachelor of Commerce and a Bachelor of Arts, Marketing and Media. She has always been interested in sales and is looking forward to learning everything about the hosting industry and what it means to be a great Account Manager. She’s passionate about both playing and following sports, especially the Manly Sea Eagles in NRL and the Golden State Warriors in the NBA. In just her second week, Sarah managed to break the Anchor ‘coffee bot’ that delivers Slack notifications…

‘The biggest startup conference in Australia’, Syd Start 2015 (October 29-30) brought an impressive line up of international speakers and attracted over 2000 people to Sydney’s Town Hall. The Anchor Team hosted a booth at the two-day event, showcasing our involvement in the start-up community and some of our clients that have grown into massively successful global businesses, most notably the Silicon Valley behemoths GitHub and TestFlight. The event featured speakers such as Mark Bouris (Yellow Brick Road etc), Ray Chan (9GAG), Sean Ellis (Growthhackers.com), Jane Lu (Showpo) and Anchor’s own co-founder Andrew Rogers, sharing insights into the success and failures of an entrepreneur. The event also gave us a chance to talk to tech startups looking to adopt Cloud/Agile development methodologies about outsourcing the DevOps management of their AWS infrastructure to Anchor, with…

Australians are famous for their love of sunshine, surf, a beer and a good BBQ. But current stats show Aussies to be just as passionate about shopping, the Internet and smartphones. Half of Australians also jump on social media every day, to drown the world in pictures of food, outfits, new cars, weddings, current mood, ‘no make up selfies’ and provide updates as to their every move up until the time they go to bed. Even after lights out, they lie in bed for hours staring at a small screen, increasing their sleep debt as they experience the Gen Y phenomenon of FOMO (‘Fear of missing out’). Now for the statistics overload: Out of nearly 24m people, only 15% of the population is over 65, with 86.9% of the country…

With Click Frenzy happening again on November 17th, and online sales trends continuing to climb, it is once more predicted to break online sales records—as well as any participating websites that aren’t prepared. Last year’s Click Frenzy event saw a 27.7% rise in online sales over the previous year, with the average customer order increasing 15.2% to $151.021. Any sudden rise in online activity, particularly when compressed into a single 24-hour period, can trigger a frenzy of technical issues for some retailers. According to IBM research, the first Click Frenzy in November 2012 saw 37% more online sales than even the Boxing Day sales. This unprecedented flurry of online transactions in such a short period of time saw many retailers crash under the pressure, losing sales and frustrating customers2. That…

Choosing an agency for your ecommerce store is an important process that deserves a well thought-out approach. Remember, the right Magento agency for your site may not be the same for another company and its specific personality and needs. Choosing the perfect agency has to do with aligning your company’s unique qualities and objectives with the agency’s qualifications and capabilities. Making a calculated, informed decision when choosing an agency to work with is of paramount importance. This is why we’ve collaborated with leading Magento agencies to compile this guide to walk you through the process! Read more.