Anchor launches new managed hosting services on AWS

By March 3, 2015In The Media

Collaboration reflects transformation for Anchor’s cloud hosting model

Sydney, Australia, March 3, 2015 – Anchor, the hosting heavyweight behind some of Australia’s biggest online retailers, has announced a range of new cloud hosting products and services on Amazon Web Services (AWS).

The first new Anchor service to be made available on AWS is a new management tier – DevOps Automation – bridging the gap between operations and software development teams.

Static websites have given way to complex, feature-rich web apps that require constant updating and enhancement. Some major retailers are already deploying new code into production at an incredible pace, in some cases up to fifty times a day, compared with just once or twice a month previously. This is due to new development methodologies such as “Continuous Delivery”, resulting in real and significant competitive advantage to those practicing it.

Anchor’s new management tier allows clients who are looking to adopt Agile development methodologies to outsource the DevOps management of their AWS infrastructure to Anchor, with the goal of building and releasing software faster, with less stress.

Anchor specifically addresses the automation of responsibilities traditionally handled by sysadmins and operations teams, a defining feature of DevOps.

Anchor’s approach takes full advantage of the comprehensive API-driven cloud infrastructure services provided by AWS, combined with new, collaborative approaches to automation and managed hosting. Businesses can benefit from improved website performance, scalability and efficiency, while freeing up internal resources for more productive activities.

“A lot of hosting providers try to shoehorn traditional hosting models onto the cloud, only extracting some of the benefits of one while retaining many of the limitations of the other,” says Bart Thomas, CEO of Anchor. “However, cloud technologies, and AWS in particular, provide a huge opportunity for simplifying and automating hosting operations; including code deployment, auto-scaling, environment cloning and more.

By combining its operations and automation expertise with the power, scale and flexibility of Amazon Web Services, Anchor is able to automate the development and deployment workflows of its customers.

“The industry continues to evolve at a frantic pace, which is why Anchor has spent the last few months re-evaluating the current hosting landscape to bring about its own evolution,” says Thomas. “The relationship with AWS is the next step in our transformation, allowing us to adopt fresh methodologies, and develop new technologies. While we continue to deliver bespoke hosting services to customers in Australia and around the world, we recognise that hosting technology is only ever as powerful as the workflow it enables.”

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About Anchor
Anchor is one of Australia’s leading, independent web hosting providers. Founded in 2000, Anchor provides fully managed web and application hosting services and specialises in creating innovative, open source and scalable cloud hosting solutions. Anchor works with some of Australia’s biggest brands, including BT Financial, Booktopia, Michelle Bridges, Kimberly Clark, Birdsnest and Airtasker. It has also supported the strong growth of heavyweight Silicon Valley-based technology companies such as TestFlight and Github.

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