Get your site listed! (in search engines)
How to get your site listed in Search Engines.
There are a multitude of advertising opportunities on the Internet. Getting your website listed in search engines (both via free and paid services) will make a substantial difference to the volume of traffic your website receives.
Before you submit your website to search engines you should make sure your site is prepared, Meta tags, title and site content need to be looked at.
Meta tags help search engines identify what your site is about, they are not seen by visitors to your website.
The title on each page of your website should describe the purpose of the page and ideally should contain keywords the would be used by someone searching in a search engine. The title is tags appear between the <head> tags in your html and should look like: <title>Your page title goes here</title>
Google in will rank your site more favourably depending on the number of other websites that link to yours.
You can find out which sites Google knows about that link to your site by searching for:g link:www.yourdomain.com.au in Google.
Google is rapidly becomming the most important free search engine to be listed in. Google provides excellent resources on getting your site listed at http://www.google.com/webmasters/
Yahoo is a hand created directory, all listings are reviewed by editors. To add your site, browse the Yahoo directory to find the appropriate section to add your site, on the bottom of the page choose the 'Suggest a Site' link.
Google offers 'pay per click' text advertising that is targetted to the keywords used in a visitors search. You specify keywords that relate to your website and you advert will be displayed along side the results.g
Link: Adwords - Pay per click
Cost: Variable, budget $AU20/month upwards
What about all the other search engines?
Whilst there are many other search engines, those mentioned above represent more than 90% of the market.