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Improve your Google Rank

Discover the various techniques used to boost your Google rank

The order in which results appear in Google is calculated in a very mathematical way, knowing what Google is looking for on your website and making the required changes will enable you to improve your ranking.

If you use Internet Explorer, you can get an idea of what Google thinks of how important your site is in general, by downloading the Google Toolbar. The latter is an ActiveX control that installs into IE, and shows the Page Rank of any page that you visit. The toolbar can be obtained from http://toolbar.google.com/

How to analyse your Google position

When someone uses Google to find a product or service that you offer on your website they wont immediately search for your business name (if they new this they wouldn't be searching), they will be searching for a category of the product or service that you provide.

If you sell shoes on your website, then the some of the search terms people will search for may be:

If your website that sold shoes turned up as the number one result for one of the above searches you would expect to have lots of people comming to your site looking to buy shoes.

So the first step is to come up with a list of all the possible words you think someone might search for where you would like your website to show up in the results.

Once you have the list, try searching Google for these terms to see if your website shows up.

Which words should I try and optimise my site for?

You can't optimise your site for every search term, but you will find that a relatively small number of terms in your list will represent a very large proportion of the searches which are carried out (most people think alike).

Opening a Google Adwords account will help you to quickly identify which words are most commonly searched for.

Put your entire list of search terms that you've identified into the Adwords campaign. Within a week you will have statistics on the number of times each search term resulted in an add being displayed, allowing you to rapidly asses the relative importance of your search terms.

Adwords also provides a very quick means of getting your site in the Google search results.

How long will it take to improve my Google rank?

How does Google choose the rank for search results?

What changes should I make to my website?

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Wiki: planning/improve_your_google_rank (last edited 2008-04-22 17:57:57 by AndrewRogers)