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Case Study

Magento a Perfect Fit for Princess Polly

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Hand-tailored by Anchor and Acidgreen Thwarted by the limitations of its existing CMS, Princess Polly chose Magento as the flexible foundation for the fashion retailer’s future ecommerce plans. However, for the project to succeed, Princess Polly also needed a digital agency to perform the necessary alterations to create a personalised designer platform. Plus, they needed a hosting partner to tailor the bespoke hosting ensemble to Magento’s particular shape, for a perfect fit with plenty of room in all the right places. “Working with Anchor is like having an extra developer in house. We consider them to be part of our development team” James Lowe: Senior Technical Consultant, Acidgreen GROWING PAINS Princess Polly started as a fashion boutique in Surfers Paradise back in 2005, launching an online store in 2010. “Within…

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Anchor and the SearchSpring Caper

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The dame introduced herself as Chantele Gibson, Director of Sales for a company called SearchSpring. How she got in my office I didn’t know. But she wasn’t pointing a .45 at me, which made a change. Chantele—even the name told me she was in the wrong end of town—spilled the facts on SearchSpring. Turns out two brainiacs called Gareth Dismore and Scott Zielinski founded the business in 2007. Today they supply intelligent on-site search services for over 600 online retailers around the world. Better on-site search results means guys like me can find what we want faster. And that means more customers. Smart. The kind of smart that doesn’t normally seek me out. I knew search engines were putting private detectives like me out of business. I poured a bourbon from…

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Michelle Bridges 12WBT

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  “Since beginning the program three and a half years ago, we’ve seen a membership growth by 300 per cent year on year. We see Anchor as an essential partner that enables us to smoothly move with this trend and continue our expansion. Anchor scales with us.” – Tim Phillips, Managing Director for Michelle Bridges 12 Week Body Transformation. The Company: The Michelle Bridges 12 Week Body Transformation is a program custom developed by the personal training celebrity to spring Australians into regular exercise routines, getting us lean and moving. Run completely via its core website, clients register for the program and once the agenda kicks off on its 12 week cycle, members spend the next three months dedicated to the schedule. Members are constantly tracking their progress towards set…

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Just Bedding

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“The hours they have saved me per week had allowed me to spend more time focusing on improving our website, customer experience, and marketing efforts – and thus increasing our traffic. Anchor has helped us double our traffic levels and probably a whole year sooner if I’d continued doing the work myself” – Gabriel Luis, Website Administrator, Just Bedding The Company: Since launching the business in 2005, Just Bedding has rapidly become Australia’s leading online manchester and bedding retail store. Receiving 60,000 monthly click-throughs, the company is completely dedicated to providing the best possible user experience to its virtual window shoppers and the 35,000 customers registered to the site. The Challenge: Unlike traditional retailers, the company is purely web-based with no bricks and mortar retail presence. With this, Just Bedding…

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Huggies

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We’re developers, not sysadmins. Our previous hosting company kept on telling us to add more boxes. We did, but later discovered that they’d never been connected to the load balancer! Working with Anchor has been a relief — extremely professional and very experienced. They reconfigured with fewer servers, better site performance, and we have a clear growth plan.” Ben Still – Managing Director, Redant

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Airtasker

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Being a new startup in Australia we needed a reliable hosting partner that could manage our platform and cope with periods of high traffic to our apps. Anchor not only provided a stable and scalable service but went above and beyond in terms of consultation and around the clock support. We’re super glad to know that we can always count on Anchor as one of our partners!” – Jonathan Lui – Founder and COO, Airtasker

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TestFlight

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  After a few conversations with Anchor, it was clear their team was a phenomenal fit for TestFlight. We would love to take credit for everything.. but the reality is that Anchor brought a wealth of experience to the table. They took our stack, analysed it and came up with a plan of attack which involved some fantastic technologies only well-bearded individuals should touch.” −Trystan Kosmynka – Co-Founder and CTO, Test Flight

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Spec Savers

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The Company Specsavers is not just a big retail business — it’s the world’s fastest-growing optometry retailer. Originating in the UK, they’ve grown to more than 26,000 employees worldwide, and operate more than 14,000 stores located across Australia, New Zealand, the UK, Ireland, the Netherlands, Sweden, Norway, Denmark, Finland and Spain.

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Rate City

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The Company RateCity is one of Australia’s leading online financial comparison services. Partnered with NineMSN and utilising a constant data feed provided by the likes of Canstar Cannex, they provide a one stop shop for anyone looking for financial recommendations. Through their website they allow comparisons to be made, not only across major credit card, loan and insurance vendors, but also the offerings from most major savings and investment brokers in the industry. Using a feed of data they receive periodic updates from in excess of 250 financial institutions. This allows for over 13,000 products to be evaluated and represented in an easy to consume format on their website.

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Grad Connection

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The Company Since launching in 2008, GradConnection has grown to receiving over 10,000 visits every day from graduates, and nearly half of all university students in Australia use GradConnection to find their first job. Success didn’t come overnight though, and not without help – Anchor worked closely with GradConnection to ensure the reliability and performance of their online business.

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