All Posts By

Paul Pierpoint

Is your 2017 cloud resolution to grow your online presence?

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If your resolution for 2017 is to grow your online presence, provide a better customer experience or maximising your ecommerce revenue without increasing your workload, then switching your hosting to the cloud is exactly what you’re looking for! Moving your website or web application into a cloud hosting environment means you can take advantage of the latest, high speed, highly available infrastructure to power your application. You can easily ‘scale up’ to meet your growing demands and only pay for what you use, making it more cost effective than the lofty fixed monthly costs of traditional dedicated or virtual servers. One of the biggest mistakes however, is attempting to manage the cloud operations by yourself – highlighted in our Mistakes to Avoid in AWS  EBook. While some car drivers might be…

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E-commerce site search – understanding customer behaviour

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As someone who dabbles in online shopping more often than I should, I can say first hand that a pleasant user experience can easily turn a one time buyer into a regular, cart-filling devotee. An important part of this experience is being able to find what you’re looking for quickly and easily. With major online retail events like Click Frenzy around the corner, you don’t want to have shoppers logging on to your site to make a purchase, only to be frustrated when they can’t find what they want. From experience, I can assure you the next tab opened will be one of your competitors. Most of us associate online search with Google, which sets the bar pretty high for online retailers. Thanks Google! Regardless of your ecommerce platform—whether it’s Magento, WooCommerce or any of…

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