Online Retailer Expo – iPad 2 Give Away Congratulations

Published September 30th, 2011 by bsmith

As mentioned in our previous post, Anchor have spent this week at the Online Retailer Expo . While we were too busy talking to attendees to catch any of the seminars, we had a smashing time!

The width and breadth of online initiatives that we saw at the event (at other booths and through conversation) promises a bright future for Australian consumers. Personally we’ll be happy to get our online purchases come from a local address rather than having to deal with customs, however I digress.

While at the event Anchor gave away not one, but two iPad-2s!! The allure of surfing net and media from the comfort of your couch (or really, anywhere, be it bus or bed) was great as we saw just about everyone who passed stop to drop their card!

Apple iPad 2 giveaway

We had both a white and black iPad 2 up for grabs!

Choosing a winner is never an easy task, so we left it to fate and a winner was selected on Tuesday (via the blind grope/pull out card method). A big congratulations to our two lucky winners (below).

Lucky iPad winner

Fiona B, the winner of the Wednesday iPad draw

Kelvin K, the winner of the Tuesday iPad draw

A big thank you to everyone who stopped at the Anchor stand, furthermore thanks to everyone who not only had a go at our nerf guns, but refrained from shooting us in the face.

We will see you at next years Online Retailer!

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Anchor Attending Online Retailer Exhibition Conference 2011

Published September 26th, 2011 by Davy Jones

Just a short blog to let you all know that a few Anchorites will be attending Online Retailer on Tuesday the 27th and Wednesday the 28th of September.

OR is the online retailing industries event of the year, with companies such as PayPal, Google, IBM, Macquarie Telecom, NetRegistry, and of course – Anchor in attendance.

The event will be held at the Sydney Conference and Exhibition Centre.

Check out Online Retailer website for further information!

Anchor will be exhibiting at the event, So why not come along, and enter the draw to win an iPad – one will be drawn each day!

We are also offering FREE setup on our virtual private servers, and a hassle free migration for new customers. Head over to our stand and ask us for further information.

Hope to see you there!

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Anchor Presenting at DevOps Meetup – Thursday September 15th

Published September 8th, 2011 by Keiran Holloway

Just a short post to let you all know that Anchor’s David Basden and Chris Collins will be presenting their software which is being used in our on-going projects to automate everything relating to Anchor dedicated server builds.

The software, which has been released as open source on github as was discussed in brief in the previously two blog posts The automation waltz and Automate all the things.

The event will be held at 7pm, next Thursday, 15th September at the Orient in Sydney and will give you the fantastic opportunity to have a beer and chat with the authors of the software as well as like minded people with both developer and systemadmin backgrounds.

Comprehensive details as well as registration for the meetup can be found at September DevOps Meetup

Look forward to seeing you then!

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Greening our Servers

Published September 1st, 2011 by Davy Jones

Having finished greening the office we decided to do something about the data centre as well.

To give you an idea of how much of a problem the data centre is:

  • The average Australian home uses between 20 and 30 kWh/day of electricity
  • We use around 200kWh/day in our office
  • Our data centre is using circa 4800kWh/day!
  • We do this from a foot print of around 300 square metres of floor space.

Our approach

  • Measure our usage so we can see what  works and what doesn’t.
  • Source 100% green power to cover our usage
  • Reduce power consumption through increased use of energy efficient server models and virtualisation

Measuring Usage

We operate entirely on managed APC power rails, from these we collect and graph in real time the power usage of every rack we have deployed. We also aggregate the data to provide a view of total power consumption across each data centre presence.

We used the data we collected from the managed power rails to calculate power usage figures on per server level. The nature of our operations is such that server specifications vary from one machine to the next so we collected data across large set and came up with average power consumption per server figures:

  • SuperMicro servers (circa 2007 – 2010 generation 1 & 2 RU models): 210 Watts/server
  • Dell servers (R410, R510, 2010 onwards): 160 Watts/server
  • Dell servers (low voltage models): 140 Watts/server
  • Virtual machines: 10-20 Watts/server

These figures relate to physical machines with specifications varying between:

  • HDDs: 2 – 8 (SAS/SATA/SSD)
  • Memory: 2 – 64 GB
  • CPU: 1-2 (Single to Quad Core)

Green Power

The first step we took was to purchase 100% Green Power to cover the power consumption of everything in our data centre with the exception of customers co-located equipment (we took that view that with no control over their provisioning decisions this should remain the clients responsibility). Green Power is a government initiative that guarantees that all energy comes from certified, domestic renewable power generation activities such as wind, solar and hydro.

Reducing demand through virtualisation

As indicated by the figures collected above, virtualisation of servers represents the most drastic reduction in power consumption available. Aside from the operational benefits associated with virtualisation, replacing ageing server hardware with virtualised environments has not only reduced power usage but also provided significant gains in server performance.

Energy efficient Dell servers

Anchor now uses Dell servers across the board for new deployments (you can buy our old power hungry SuperMicro’s on eBay). We’ve seen a minimum of 20% reductions in power consumption by optioning new servers with:

  • Intel L series processors (low voltage variants)
  • 2.5″ drives in preference to 3.5″
  • SSD storage in preference to SAS/SATA where appropriate

As SSD storage volumes increase and price approaches that of traditional storage media deployment of SSD will increase and bring with it further reductions in power consumption. Energy efficient variant of components has been used with a view to avoiding performance degradation, for example, applications known to be CPU bound continue to be deployed on higher power CPUs and so forth.

The cost of going green

Right now the upfront costs of making the changes outlined are material, but when taken into consideration with

  • Reduced overhead of physical server management
  • Improved efficiency of new server deployments
  • Reduced costs of power and data centre space
  • Ongoing increases in power and data centre costs

and aggregated over the life of the equipment, these changes make business sense today and offer significant cost savings into the future.

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