“The hours they have saved me per week had allowed me to spend more time focusing on improving our website, customer experience, and marketing efforts – and thus increasing our traffic. Anchor has helped us double our traffic levels and probably a whole year sooner if I’d continued doing the work myself” – Gabriel Luis, Website Administrator, Just Bedding
Since launching the business in 2005, Just Bedding has rapidly become Australia’s leading online manchester and bedding retail store. Receiving 60,000 monthly click-throughs, the company is completely dedicated to providing the best possible user experience to its virtual window shoppers and the 35,000 customers registered to the site.
Unlike traditional retailers, the company is purely web-based with no bricks and mortar retail presence. With this, Just Bedding is faced with the challenge of having to create a memorable user experience for each and every visitor to the site, keeping customers coming back for more.
Just Bedding needed a reliable web-host that ensured the weight of running a 24-hour business was lifted from the shoulders of the in-house team. They also required a web-hosting team with the technical capability to scale with the growing popularity of the site due to ballooning demand for online retail shopping.
The Anchor Solution:
Just Bedding has partnered with various web-hosting providers since beginning operations in 2005 but none completely catered to the robust server and system needs of the site. For many years, Just Bedding’s three-person technical team felt swamped with administrative tasks that hampered focus on business growth activities and innovation.
After onboarding Anchor in September of last year, Just Bedding’s technical team has been able to sleep more sound with Anchor taking on system and server tasks that usually kept them working overtime. According to Just Bedding’s website administrator Gabriel Luis, Anchor has enabled him to leverage his time more productively, focussed on enhancing the growth and scope of the site.